Nowadays, videos are essential for capturing users' attention in e-commerce. Combining quality equipment and editing tools allows you to create impactful visual content that turns visitors into customers.
If you want to improve the presentation of your online store, here we explain the best equipment and apps for creating attractive videos for your e-commerce, with practical examples to make the most of each one.
Essential equipment for recording quality videos
Having good equipment is the first step to ensuring your videos look professional and visually appealing.
Below, we explore some key equipment, along with examples of how to use them to highlight your products.
High-resolution cameras
DSLR and mirrorless cameras are ideal for capturing high-quality images. For instance, the Sony A7III, very popular in the professional field, allows you to record 4K videos with a level of detail perfect for showing products up close.
Imagine you sell jewellery: a camera like this allows you to capture textures and details, such as the shine of metals or the colour of stones, which a smartphone cannot achieve with the same precision.
Stabilisers or gimbals
Using stabilisers, like the DJI Ronin-SC, ensures smooth, shake-free video movement. If you're filming a scene showcasing a moving product, like a bicycle, the gimbal helps the viewer see the product in action without losing stability.
Imagine a shot showing a bicycle's features, following its movement seamlessly, providing the customer with a professional and immersive view of the product.
Lighting for recording
Good lighting highlights each product's details and creates a professional atmosphere. For example, you could use an LED ring light if you sell makeup or accessories, to show true colours and fine details. Softboxes are ideal for larger or reflective products, as they diffuse light softly without creating harsh shadows.
If you’re filming clothing, a pair of softboxes placed strategically helps colours appear true to life and highlights the fabric's texture.
Essential apps for video editing
Once you've recorded the footage, it’s crucial to edit the video so it aligns with your store's visual identity and meets e-commerce standards. Here we detail some of the best apps, with examples of their features.
Alight Motion
Alight Motion is perfect for those wanting to customise their videos with advanced effects. Imagine you have an electronics store and want to show how a device works: with Alight Motion, you can create smooth transitions between scenes and add text animations to indicate the product's features.
Additionally, its colour correction feature allows you to adjust the video’s tone, ensuring the product’s colours look true to life.
InShot
InShot is ideal for quick and eye-catching videos. If you want to create a short advert for social media, you can use InShot to add music, trim the video, and apply filters that enhance the product's visual appeal.
For example, for a seasonal fashion launch, InShot allows you to add stylish text, background music, and adjust the speed of scenes, achieving an impactful video in minutes.
CapCut
CapCut stands out for its stabilisation and speed editing tools, perfect for dynamic videos. Suppose you have a sports accessories store and want to show a watch's durability in outdoor activities.
With CapCut, you can film the watch in action, then stabilise the video and slow down key scenes to emphasise the product's performance. Additionally, its royalty-free music library makes it easy to add sounds that complement the sporty feel of the video.
Comparison of the best video editing apps
Below is a comparison table of Alight Motion, InShot, and CapCut to help you choose the best option for your e-commerce needs.
| App | Compatibility | Main features | Price |
|---|---|---|---|
| Alight Motion | iOS, Android | Advanced animation, colour correction, customisable transitions | Free, with subscription for premium features |
| InShot | iOS, Android | Filters, trimming, text tools, and stickers | Free, with paid option to remove watermarks |
| CapCut | iOS, Android | Stabilisation, speed adjustment, royalty-free music library | Free |
Tips for optimising your e-commerce videos
In addition to using good equipment and apps, certain details can make a difference in the final video quality.
Here are some key tips with examples to apply to your productions.
Focus on product details
Online shoppers appreciate seeing the product from multiple angles and in high definition. If you sell watches, for example, show a close-up of the dial and the movement of the hands, as well as a general view of how it looks on the wrist.
This gives the customer a clear and detailed view, helping them imagine how the product will look in real life.
Use transitions and effects moderately
Transitions and effects can help keep the viewer engaged, but they should be used wisely. If you're showcasing a line of products, like a shoe collection, use smooth transitions between each pair to highlight the differences without distraction.
Alight Motion offers various transition options that you can customise to create a subtle, elegant shift between scenes.
Ensure audio is optimised
Clear, high-quality audio complements the visuals and enhances the user experience. If you have a demonstration video of an electronic device, ensure the voice-over or sound effects are clear and free from background noise.
Apps like Alight Motion and CapCut offer audio-cleaning tools, allowing you to remove unwanted sounds and adjust the volume as needed.
“A quality video in e-commerce not only showcases the product but creates an immersive experience for the customer.”
What’s the best combination for your e-commerce?
To create effective videos in e-commerce, it’s key to combine high-quality recording equipment with advanced editing apps. While InShot and CapCut are decent apps, based on our experience, one of the best options is Alight Motion, a tool that allows you to go further in video editing thanks to its advanced animation, colour correction, and customisable transitions.
We’ve found that Alight Motion offers a level of customisation that helps create unique, professional videos, ideal for capturing the attention of potential customers.
Moreover, its compatibility with mobile devices makes Alight Motion a versatile and accessible option for all creators, enabling high-quality content production from anywhere. Leveraging this app alongside essential recording equipment can make a significant difference in the visual presentation of your e-commerce, helping to showcase your product catalogue in an increasingly competitive market.
With Alight Motion, you can ensure that every video reflects the quality and appeal of your products, creating a greater impact on your digital marketing campaigns.
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